The achievement of Commercial Excellence is depicted using the below formula with its key components explained here. However, Commercial Excellence can only be achieved through a structured 360-degree Multi-disciplinary approach. The approach needs to have a degree of standardization to drive consistency, thinking and scale while at the same time an ability to customize for any unique needs.
Key components of The Commercial Excellence Formula
Revenue Increase: Top line growth of sales numbers, a key ingredient of Commercial Excellence. However, not sufficient by itself to drive CommEx.
Profit Enhancement: This mainly refers to Net Profit and its progression hence the word enhancement. Revenue and profit form a critical upper storey of the Commercial Excellence Formula. This is underlined by Consistency and Sustainability.
Consistency: CommEx must be looked at minimum with an annual lens. There is no joy in thinking of a great result in one month or quarter and then finding that all of that has been cannibalised in the following period.
Sustainability: In today’s day and age, no business models should be at the cost of the environment. Therefore, it is vital that any commercial success also includes a gradual carbon footprint reduction and not at its expense.
Asbiverse Group drives the achievement of Commercial Excellence through its constituent business units and the Commercial Excellence Academy. Details below and also available on www.asbiversegroup.com. If any further infoirmation is required, please connect on email@example.com.
Four business units of Asbiverse Group & The Commercial Excellence Academy:
Asbiverse: Winning with Shoppers at Point of Purchase
Direczion: Delivering Learning Joy & Excellence
Ankur Shiv Bhandari Intent Management: Generating Intent and Driving Action
Color Parlour: Creative Studio
The Commercial Excellence Academy