Asbiverse Group – Shopper Focused Value Creation
Asbiverse Group enables Shopper Focused Value Creation in Consumer Goods and Retail, one of the world’s largest industry sectors. We combine our deep industry and Shopper knowledge, robust Strategic and Change Management practices with strong learning frameworks to help organisations and individuals bridge the Intent Gap: the critical space between knowing and doing at the point of shopper decision.
Founded on our Excellence Formula™ (Ri + Pe / CS), we create Capability Ecosystems that deliver measurable results while building long-term potential. Our proprietary methodologies under the ASB Excellence Intelligence™ umbrella, including Intentonomics®, Route to Shopper®, K.S.A.R.™ and PIFFLE®, integrate change management with experiential learning, ensuring that transformation is not only implemented but also embraced and sustained. In an era where AI is reshaping the careers of more than 2.7 million sales professionals, Asbiverse Group provides the systematic pathway for them to upskill, reskill and evolve into Commercial Excellence Leaders who create value where it matters most: at the moment a shopper decides.
At Asbiverse Group, we enable individuals and organisations to achieve measurable excellence while fostering genuine happiness and fulfilment in their transformation journeys.
Business Units of Asbiverse Group
Core Foundation
- Intentonomics® : Foundation of everything we do. Generating Intent and Driving Action across all our methodologies, programmes and practitioner development.
Strategic Units
- Asbiverse : Research, innovation and intelligence across more than 45 consumer categories, powering the insights and methodologies that keep our clients ahead of what shoppers want, need and do.
- Autumn Dew Studio : Shopper First Design. Shopper-insight-led packaging design, structural engineering and point-of-purchase consultancy, ensuring that what the shopper sees, touches and experiences at the shelf is engineered for value creation.
- Ougment : Intelligence-Led, Shopper Focused Knowledge Outsourcing. Specialist analysts delivering category management, shopper insight and trade promotion optimisation support so that our clients can focus on strategy while we handle the analytical depth.
Learning Units
- Commercial Excellence Academy : Powering Route to Shopper® capability for winning in retail. Training, certification and the Shopurai® practitioner community, transforming Sales Professionals into the Commercial Excellence Leaders that Consumer Goods and Retail need for the AI era.
- Direczion : Learning with Intent. Aligning entire organisations around shopper outcomes through PIFFLE®, connecting functions including supply chain, finance, HR, marketing and R&D to the creation of value at the point of shopper decision.
Whether it is strengthening sales capability for the AI era, implementing shopper-centric change initiatives or optimising commercial strategies at the point of purchase, Asbiverse Group is a robust partner in driving results with purpose and precision.
Driven by Intent. Delivered with Excellence.
