Asbiverse Group
Excellence with Intent.
We drive excellence through intent. Most organisations know what they should do. Very few do it consistently. Intent is the bridge between the two.
The gap between knowing and doing
Strategies get written. Training gets delivered. Transformations get announced. Then very little changes, because knowing what to do has never been the hard part.
Since 2009 we have worked on that gap across more than 65 countries, 18 languages and 51 consumer categories. What closes it is intent: the reason people act, or don't.
So every engagement starts with why people act, then builds what they need to know and do, then installs it in a way adults actually learn. That is how change gets adopted and transformation lasts, rather than being announced and forgotten.
One core. Two doors.
Every part of Asbiverse Group runs on the same core. What changes is the world it is applied to.
ASB Excellence Intelligence™
Why people act, what they need and how it gets installed. The same three questions, in the same order, behind every division.
- WhyIntentonomics®The science of intent activation, through the O.R.B.I.T Principle™.
- WhatK.S.A.R.™Knowledge, Skills, Attitude and Results, working as one system.
- HowPIFFLE®Delivery designed around how adults learn and change.
Consumer Goods & Retail
Shopper Focused Value Creation
Here the knowledge at the core is Route to Shopper®, and five specialist divisions work as its body: each one a part of it, each with one job. Together they build commercial capability and lead commercial change.
- The BrainAsbiverseResearch, IP and advisory
- The PeopleCommercial Excellence AcademyTraining and certification for sales and commercial professionals
- The Nervous SystemDireczionShopper Focused learning for non-sales functions
- The Physical PresenceAutumn Dew StudioPackaging and point-of-purchase design
- The IntelligenceOugmentAnalytics and knowledge outsourcing
Public Sector & Other Industries
Learning and Transformation driven by Intentonomics®
Here the core leads with Intentonomics®, and Intent Institute delivers it for government, public bodies and sectors beyond Consumer Goods and Retail: fully managed learning, change adoption and transformation across five Excellence Domains.
- The divisionIntent InstituteLearning, change adoption and transformation
Five Excellence Domains
- EXECUTIVELeadership ExcellenceLeaders who turn strategy into behaviour
- GROWTHIndividual ExcellencePersonal capability that lasts
- SYSTEMOperational ExcellenceProcesses people actually follow
- IMPACTMarketing ExcellenceMarketing capability for every sector
- PEOPLETalent ExcellenceTalent Excellence as a Service, fully managed
Built in practice, not in a classroom
Questions people ask
What does Asbiverse Group do?
We drive excellence through intent. In Consumer Goods and Retail we build commercial capability through Shopper Focused Value Creation and Route to Shopper®. For public bodies and other industries, Intent Institute delivers learning and transformation led by Intentonomics®.
What is Shopper Focused Value Creation?
Our discipline for Consumer Goods and Retail: start with the shopper, build the value, then capture it. It is measured by the Commercial Excellence Formula, (Ri + Pe) / CS: Revenue increase plus Profit enhancement, delivered Consistently and Sustainably.
Who founded Asbiverse Group?
Ankur Shiv Bhandari, founder and CEO, creator of Intentonomics®, Route to Shopper® and the Shopurai® Way.
Does Asbiverse Group support change and transformation?
Yes. Change, change adoption and transformation sit at the centre of our work. Most change fails between knowing and doing, so we start with why people act, build the knowledge, skills and attitude they need, and install it until the new way of working is adopted and the results show. In Consumer Goods and Retail this means commercial transformation through Route to Shopper®. For public bodies and other industries, Intent Institute leads learning, change and transformation programmes.
Where is Asbiverse Group based?
HQ'd in Berkshire, United Kingdom, with a delivery centre in India, associates around the world and work delivered in more than 65 countries.
Start with where you stand
Consumer Goods and Retail teams can score their Commercial Excellence in minutes. Public bodies and other industries can book a conversation with Intent Institute.