Commercial Excellence can only be achieved through a Multi-disciplinary approach, Asbiverse Group enables that

The achievement of Commercial Excellence is depicted using the below formula with its key components explained here. However, Commercial Excellence can only be achieved through a structured 360-degree Multi-disciplinary approach. The approach needs to have a degree of standardization to drive consistency, thinking and scale while at the same time an ability to customize for any unique needs.

Commercial Excellence Formula

Key components of The Commercial Excellence Formula

Revenue Increase: Top line growth of sales numbers, a key ingredient of Commercial Excellence. However, not sufficient by itself to drive CommEx.

Profit Enhancement: This mainly refers to Net Profit and its progression hence the word enhancement. Revenue and profit form a critical upper storey of the Commercial Excellence Formula. This is underlined by Consistency and Sustainability.

Consistency: CommEx must be looked at minimum with an annual lens. There is no joy in thinking of a great result in one month or quarter and then finding that all of that has been cannibalised in the following period.

Sustainability: In today’s day and age, no business models should be at the cost of the environment. Therefore, it is vital that any commercial success also includes a gradual carbon footprint reduction and not at its expense.

Asbiverse Group drives the achievement of Commercial Excellence through its constituent business units and the Commercial Excellence Academy. Details below and also available on If any further infoirmation is required, please connect on

Four business units of Asbiverse Group & The Commercial Excellence Academy:

Asbiverse: Winning with Shoppers at Point of Purchase

Direczion: Delivering Learning Joy & Excellence

Ankur Shiv Bhandari Intent Management: Generating Intent and Driving Action

Color Parlour: Creative Studio

The Commercial Excellence Academy

Asbiverse Group delivers Capability Development for Kellogg’s leadership

We are pleased to have successfully delivered a Train the Trainer program for Kellogg’s leadership in Southeast Asia on driving Commercial Excellence. Our best wishes for a successful rollout to country teams.


Are you enabling Intent of your audience?

Do you feel that sometimes your communication doesn’t lead to the desired action from your audience? The audience can be consumers, shoppers, employees, other stakeholders or even family and friends. What do you think is behind that?
We have undertaken a lot of research on the subject led by our founder Ankur Shiv Bhandari. We believe that a big contributor is the strength of Intent that drives or suppresses action. We have then looked at the factors behind Intent formation which are captured in Ankur’s TEDx talk here: Our continuing research includes the study of Psychology, Economics, and Neuroscience along with the resulting fields of Behavioural Science and Marketing.
Generating Intent and Driving Action is therefore at the heart of whatever we do at Asbiverse Group. This is brought to life by the four divisions of Asbiverse Group focused on different audiences:

Asbiverse: Winning with Shoppers at Point of Purchase (PoP)

Asbiverse focuses on generating Intent and driving action of shoppers.

Direczion: Delivering Learning Joy and Excellence

Direczion ensures optimisation of learning experience and intended actions across different learning environments.

Color Parlour: Creative Studio

Color Parlour supports consumer messaging focused on driving behaviour.

Ankur Shiv Bhandari Intent Management: Generating Intent and Driving Action

ASBIM works with organisation leaders on generating Intent and driving action themselves and with other stakeholders.

To know more about our research and methodology and to set up a complimentary introduction session, please click below: