Water Water Everywhere, Not a Drop to Drink: The Knowing-Doing Gap
We live in a world that is soaked in knowledge. Everywhere you turn there is another book, a video, another “life-changing” podcast. LinkedIn is bursting with thought leadership. YouTube offers everything from strategy lessons to how to peel a banana using quantum physics.
And yet most of us are stuck.
It is not that we do not know enough. It is that we are not doing enough with what we already know.
This, my friends, is the Knowing-Doing Gap.
At an individual level, we know we should eat better, move more, email less, and be more present but somehow we are still ordering takeaways while multitasking between 14 tabs and wondering why we feel tired and slightly existential.
At a team level, businesses attend workshops, post selfies from strategy offsites, and have action plans colour-coded to within an inch of their lives. Yet somehow, the actual action bit gets delayed until Q4 when “things quiet down a bit” which of course they never do.
And at the organisational level, there are enough frameworks floating around to make a PowerPoint cry. Vision statements, Transformation journeys, Capability matrices, Innovation hubs. It all sounds very impressive until you realise that Tuesday’s big decision is still being made based on gut feel and Susan’s spreadsheet from 2019.
It is not about knowing. It is about doing.
Everyone is busy gathering knowledge like a precious gem. And then it sits in a folder somewhere. Untouched. Unused. Forgotten.
Let me bring it to life with an example. In Breaking Bad, Walter White goes from high school chemistry teacher to drug kingpin. Now setting aside the moral debate for a moment what is fascinating is that his success does not come from learning something new. It comes from applying what he already knows. He simply starts doing. Ruthlessly. Relentlessly. Effectively.
Knowledge in isolation did nothing for him. Action did. That is what changed his world.
Now I am not suggesting anyone start cooking meth, let us be absolutely clear on that. But I am suggesting that bridging the Knowing-Doing Gap can be life changing. In fact it can be happiness changing.
Happiness is not just about dreams or ideas, it is about progress. When we feel stuck it is often because we know what we should be doing but we are not doing it. That disconnect creates frustration stress and eventually burnout.
I spend a lot of time helping people and organisations close that gap. Not by giving them more theory or fluff but by working with what is already in front of them and turning it into action. My methodologies are designed to create those small shifts that unlock bigger momentum. No hype. No magic wands. Just intentional movement.
And sometimes, doing less knowing and more doing is the smartest move of all.
Now if you’ll excuse me, I have a webinar to ignore.
❤️ASB
Why Every Organization Needs a little more PIFFLE® in their Capability Building!
Let’s be honest—corporate training often feels like being trapped in an endless loop of PowerPoint slides, nodding along while secretly planning dinner. But what if learning could be… dare we say it… fun, engaging, and actually useful?
Enter PIFFLE®, the Instructional Design and Change Management Methodology from Asbiverse Group—a methodology that ensures learning sticks, transforms behavior, and drives business success. And before you ask, no, it’s not just a funny word (though we admit, it’s fun to say!). PIFFLE® is a serious game-changer, designed to make capability building purpose-driven, intent-infused, and results-oriented.
Why Should Leaders Care About PIFFLE®?
Because, dear leaders, your people are your biggest asset. Yet, most training programs treat them like hard drives—just dump information in and hope they retain it. PIFFLE® flips that approach by ensuring that learning is:
✅ Purposeful – Why are we learning this? What business problem does it solve?
✅ Intentional – Powered by Intentonomics®, which ensures that learning aligns with deep-seated intent, not just ticking a box.
✅ Fun – Yes, fun! Because people learn best when they’re engaged, and they retain more when they enjoy the process.
✅ Formulated for Impact – Thoughtfully designed learning pathways ensure that knowledge moves from theory to action.
✅ Launched Effectively – No more “one-and-done” workshops. Learning needs activation, adoption, and reinforcement.
✅ Evaluated for Results – If it doesn’t improve performance, what’s the point? PIFFLE® tracks impact, so organizations see real ROI.
How PIFFLE® Transforms Organizations with Asbiverse Group’s Three Learning Focused Divisions
PIFFLE® isn’t just a concept; it’s a methodology applied across three game-changing divisions within Asbiverse Group. Whatever your capability-building needs, there’s a PIFFLE®-powered solution for you:
1️⃣ Intentonomics®: Leadership Development with the ORBIT Principle™
- Leaders don’t just need skills; they need intent-driven leadership to inspire teams and drive results.
- The ORBIT Principle™ of Intentonomics® ensures leaders move beyond transactional decision-making to become purpose-driven catalysts for change.
- With PIFFLE®, leadership development is not just another workshop—it’s a transformational journey.
- Intentonomics® also provides a foundation for all learning programs through all divisions of Asbiverse Group.
2️⃣ Commercial Excellence Academy: Winning in Retail & Consumer Goods
- If you’re in Consumer Goods or Retail, you know the battlefield: Route to Shopper, in-store execution, and commercial excellence separate winners from laggards.
- PIFFLE® helps organizations optimize Route to Shopper® capabilities across the value chain, ensuring that every sales rep, marketer, and category manager understands how to win in retail—not just in theory, but on the ground.
- No more “we trained them, but nothing changed.” With PIFFLE®, change actually happens.
3️⃣ Direczion: Capability Development Across Sectors & Functions
- Whether it’s finance, HR, supply chain, or operations, Direczion brings PIFFLE®-powered learning to every function, across industries.
- Because capability building isn’t just for sales teams—it’s for anyone who wants to be better at what they do.
- Customizable learning journeys mean that whether you’re a startup or a Fortune 500 company, PIFFLE® makes learning sticky, practical, and business-relevant.
Don’t Just Train—Transform with PIFFLE®!
Leaders, the message is simple: Stop wasting time on ineffective training. Stop treating learning as an afterthought. Start using PIFFLE® to build a workforce that is engaged, skilled, and ready to drive business results.
Because in the end, what’s the point of training if it doesn’t change anything? PIFFLE® ensures that learning is more than just information—it’s a driver of real, measurable change.
So, are you ready to add a little more PIFFLE® to your capability-building strategy? Let’s make learning work for your organization!
To conduct a PIFFLE® audit of your learning programs or for more information, please contact info@asbiversegroup.com
Commercial Excellence can only be achieved through a Multi-disciplinary approach, Asbiverse Group enables that
The achievement of Commercial Excellence is depicted using the below formula with its key components explained here. However, Commercial Excellence can only be achieved through a structured 360-degree Multi-disciplinary approach. The approach needs to have a degree of standardization to drive consistency, thinking and scale while at the same time an ability to customize for any unique needs.
Key components of The Commercial Excellence Formula
Revenue Increase: Top line growth of sales numbers, a key ingredient of Commercial Excellence. However, not sufficient by itself to drive CommEx.
Profit Enhancement: This mainly refers to Net Profit and its progression hence the word enhancement. Revenue and profit form a critical upper storey of the Commercial Excellence Formula. This is underlined by Consistency and Sustainability.
Consistency: CommEx must be looked at minimum with an annual lens. There is no joy in thinking of a great result in one month or quarter and then finding that all of that has been cannibalised in the following period.
Sustainability: In today’s day and age, no business models should be at the cost of the environment. Therefore, it is vital that any commercial success also includes a gradual carbon footprint reduction and not at its expense.
Asbiverse Group drives the achievement of Commercial Excellence through its constituent business units and the Commercial Excellence Academy. Details below and also available on www.asbiversegroup.com. If any further infoirmation is required, please connect on info@asbiversegroup.com.
Four business units of Asbiverse Group & The Commercial Excellence Academy:
Asbiverse: Winning with Shoppers at Point of Purchase
https://asbiverse.com/summary-of-services/
Direczion: Delivering Learning Joy & Excellence
https://direczion.com/summary-of-services/
Ankur Shiv Bhandari Intent Management: Generating Intent and Driving Action
https://ankurshivbhandari.com/category/the-positive-charge/
Color Parlour: Creative Studio
https://colorparlour.com/summary-of-services/
The Commercial Excellence Academy
https://commercialexcellence.academy