Digital Learning developed and deployed for Sales and Marketing teams

Client – Leading Global FMCG Company
Region – Africa, Middle-East, Asia and Australia

Context

  • A leading global FMCG company sought to build the Commercial Capabilities of its teams through scalable and impactful learning solutions. Recognizing the need for a consistent and innovative approach to upskill their teams, the organization aimed to implement a digital learning strategy that complemented their capability-building initiatives.

Action

The Direczion business unit of Asbiverse Group partnered with the client to design and deliver digital learning solutions tailored to their goals. Key actions included:

  1. Storyboard Development: Created detailed, learner-centric storyboards for training modules to ensure engaging and relevant content delivery.
  2. Content Curation: Identified and curated the most impactful content aligned with organizational goals and learner needs, ensuring market relevance.
  3. eLearning Development: Used advanced authoring tools to create interactive, high-quality eLearning modules designed to reinforce skills in:
    • Shopper Based Value Creation
    • Retail Environment and Route to Market
    • Revenue Growth Management
    • Winning at Point of Purchase
    • Distributor Management
    • Joint Value Creation with Customers
  4. Learning Management System (LMS) Integration: Deployed training modules seamlessly onto the client’s LMS, enabling global accessibility.
  5. In-house Expertise: Delivered end-to-end digital learning solutions entirely in-house, ensuring alignment with the client’s vision and standards.

Result

The Direczion business unit of Asbiverse Group empowered the client to drive joint growth with their customers through innovative digital learning solutions by:

  • Scalable Learning Across the Region: Enabled consistent upskilling of commercial teams worldwide, fostering alignment and collaboration.
  • Enhanced Engagement and Retention: Delivered interactive, practical modules that improved learner comprehension and application.
  • Cost and Time Efficiency: Provided a digital learning solution that minimized logistical challenges while maximizing learning impact.
  • Sustainable Capability Development: Established a repeatable framework for digital training, allowing the client to continuously upskill their teams and adapt to market changes.

By leveraging the Direczion business unit of Asbiverse Group’s digital learning expertise, the client achieved a transformative shift in their approach to capability building, creating lasting value for their teams and customers.