Commercial Capability Playbook Created for Global Consumer Goods Organisation

Client – Leading Global Consumer Goods Company
Region – Africa, Middle-East, Asia, and Australia

Context

  • A leading global consumer goods company sought to build the Commercial Capabilities of its teams through a well-structured and comprehensive playbook. Recognizing the need for a standardized and practical resource, the organization aimed to create a playbook that would serve as a reference guide for their commercial teams across the region.

Action

The Asbiverse business unit of Asbiverse Group partnered with the client to design and deliver a Commercial Capability Playbook tailored to their goals. Key actions included:

  1. Content Creation and Curation: Asbiverse provided content from its own experience and also used pre-existing content from the client to build best practices for the Client’s Commercial teams.
  2. Development of Individual Modules: Created detailed and visually appealing decks for individual topics, ensuring focused and learner-centric content.
  3. Design of Digital Assets: Designed accompanying visual and graphical elements to enhance understanding and engagement for each module.
  4. Compilation of Final Playbook: Consolidated all individual modules into a comprehensive, cohesive playbook that provided a complete guide to:
    • Shopper-Based Value Creation
    • Retail Environment and Route to Market
    • Revenue Growth Management
    • Winning at Point of Purchase
    • Distributor Management
    • Joint Value Creation with Customers
  5. Customization and Finalization: Tailored the playbook design and content to meet the specific requirements of the client’s commercial teams.

Result

The Asbiverse business unit of Asbiverse Group empowered the client to build commercial capabilities by delivering a well-structured and impactful playbook that:

  • Streamlined Learning Across the Region: Provided commercial teams with a consistent and accessible resource, fostering alignment and collaboration.
  • Enhanced Engagement and Usability: Delivered a visually engaging playbook that made the content easy to comprehend and apply.
  • Time and Resource Efficiency: Organized and curated raw content into a polished playbook, saving the client significant time and effort.

By leveraging the Asbiverse business unit of Asbiverse Group’s expertise in Commercial Excellence capability, the client achieved a transformative shift in their approach to capability building, creating lasting value for their teams and customers.