Capability to Drive Joint Growth with Customers

Client – Global Consumer Goods Company
Region – 65 countries in Asia, Middle-East, Africa and Australia

Context

  • A Global Consumer Goods company for its region covering 65 countries aimed to Drive Joint Growth with Customers by enhancing their commercial capabilities. The organization recognized the need to standardize and strengthen their approach to customer engagement and collaboration to achieve sustainable growth. The requirement was to develop and deliver capability solutions in 5 languages (English, Japanese, Korean, Thai and Arabic)

Action

The Commercial Excellence Academy business unit of Asbiverse Group partnered with the client to build a robust capability framework by focusing on the following areas:

  1. Developed actionable insights tailored to customer needs and market dynamics.
  2. Enhanced proficiency in Category Management to optimize product positioning and performance.
  3. Strengthened Key Account Management (KAM) practices to foster strategic customer relationships.
  4. Implemented a Structured Selling Framework to ensure consistency and effectiveness in sales approaches.
  5. Designed Advanced Negotiation training to equip teams with skills to achieve mutually beneficial outcomes.

Result

The Commercial Excellence Academy business unit of Asbiverse Group enabled the client to drive joint growth with their customers by:

  • Building a consistent and scalable approach to customer collaboration across 65 countries deployed in 5 languages.
  • Empowering commercial teams with tools and frameworks that improve customer engagement and sales outcomes.
  • Establishing a repeatable process to identify growth opportunities and co-create value with customers.