ASB Excellence Intelligence™
One architecture behind every division: why people act, what they need, and how it gets installed.
Why, what and how, in that order
Each part answers one question. Together they turn what people know into what they do.
Intentonomics®
The science of intent activation. Intent is built from five components; when one is weak, action stalls.
- O Opportunity, tested with P.U.R.E.
- R Relevance
- B Belief
- I Integrity of Thought
- T Trust
K.S.A.R.™
An integrated system, not a ladder: the weakest link caps the result.
- K Knowledge
- S Skills
- A Attitude
- R Results
PIFFLE®
Brain-based adult learning, known as NeuroAndragogy. Less blah blah, more aha.
- P Purpose
- I Intent
- F Fun
- F Formulation
- L Launch
- E Evaluation
Six Excellence Domains
The architecture applies across six domains, each with its own programme.
Commercial Excellence
Training and certification through Route to Shopper®: 79 kata across GUIDE™ and PATHS™.
Commercial Excellence AcademyLeadership Excellence
EXECUTIVE.
Individual Excellence
GROWTH.
Operational Excellence
SYSTEM.
Marketing Excellence
IMPACT.
Talent Excellence
PEOPLE.
One formula, read for its context
(Ri + Pe) / CS
In Consumer Goods and Retail: Revenue increase plus Profit enhancement, delivered Consistently and Sustainably.
Through Intent Institute: Results increase plus Potential enhancement, delivered Consistently and Sustainably.