Shopper Focused Value Creation
In Consumer Goods and Retail, value is won or lost at the point of purchase. Our five divisions share one discipline: start with the shopper, build the value, then capture it.
How we measure it
(Ri + Pe) / CS
The Commercial Excellence Formula. Revenue increase plus Profit enhancement, delivered Consistently and Sustainably.
Route to Shopper® is the method: 79 kata across two lenses, GUIDE™ for brand owners and PATHS™ for retailers, with more than 1,400 working templates.
The five divisions
Route to Shopper® works as one body. Each division is one part of it, with one job, and together they take a business from strategy to the shelf.
Asbiverse
The Brain of Route to Shopper®. Winning with Shoppers at Point of Purchase. Research, IP and innovation. Asbiverse holds the Group's methodology and leads its shopper research.
Visit siteCommercial Excellence Academy
The People of Route to Shopper®. Optimizing Route to Shopper® for Winning in Retail. Trains and certifies sales and commercial professionals through Route to Shopper® and the Shopurai® Way. Owner of the K.I.T.E.™ platform.
Visit siteDireczion
The Nervous System of Route to Shopper®. Cross-Functional Shopper Focused Value Creation. Shopper Focused learning for the non-sales functions in Consumer Goods and Retail: supply chain, finance, HR, marketing and more.
Visit siteAutumn Dew Studio
The Physical Presence of Route to Shopper®. Shopper First Design. Packaging and point-of-purchase design that starts every project from shopper insight.
Visit siteOugment
The Intelligence of Route to Shopper®. Outsource | Delegate | Amplify. Knowledge outsourcing for Consumer Goods and Retail: category, shopper, promotion and commercial finance analytics from our delivery centre in the Chandigarh region of India.
Visit siteFind your starting line
The Commercial Excellence Scorecard reads your organisation against Route to Shopper® in minutes and points to the division that fits.